Holiday Hustle Mode: 5 Ways to Prep Your Business Online Before Black Friday Hits
The holidays aren’t coming —
They’re here.
If you own a small business, restaurant, or boutique, you already know what that means: the rush is about to begin. But before the flood of customers (and competitors) hits, there’s still time to get your digital presence ready to not just survive the season — but dominate it.
At Digital Bliss Marketing Solutions, we’ve helped local businesses turn slow holiday months into record-breaking ones through SEO, local optimization, and smart digital marketing strategy. Here’s how to set yourself up for success before the Black Friday madness begins.
1. Refresh Your Website for Fast, Holiday-Ready Performance
Your website is your digital storefront — and just like a real one, it needs a little polish before the big crowds arrive.
Do this first:
Open your website and look at it through your customers’ eyes. Is it clear, fast, and easy to use?
Update your hours, contact info, and holiday specials.
Make sure your homepage or booking page loads quickly. If it feels slow, large photos are usually the reason — try shrinking image file sizes or ask your web person for help.
Not sure how to speed things up? Digital Bliss Marketing Solutions can help you fix site-speed issues. A fast website means more happy customers who actually stay long enough to buy or book.
2. Optimize Your Google Business Profile (GBP)
Your Google Business Profile is your ticket to showing up when locals are searching “near me.”
Before Black Friday:
Update your holiday hours (Google will prompt you).
Add seasonal photos — a decorated storefront, festive team photo, or holiday product display.
Post holiday specials or events in the “Updates” section weekly through December.
A fully optimized GBP signals to Google that your business is active, relevant, and ready for traffic — both online and in person.
3. Lean Into Social Media — But Keep It Strategic
You don’t need to post 10 times a day — you just need to post intentionally.
Create a content mix that includes:
Promotions: “Holiday Bundles,” “Gift Card Specials,” or “Book Before December 10th for X Bonus.”
Behind the Scenes: Your team decorating, prepping orders, or a candid moment showing the human side of your brand.
Value-Driven Posts: Quick tips, FAQs, or holiday stress-relief advice related to your niche (restaurants → recipe tips, boutiques → gift ideas, service providers → end-of-year checklists).
Use trending seasonal hashtags, tag your location, and encourage your audience to save posts (saves boost the algorithm more than likes).
4. Align Your Messaging With the Holiday Spirit
Holiday marketing isn’t just about selling — it’s about connection.
Whether you’re a local restaurant or an online boutique, your messaging should focus on:
Gratitude and community
Ease and convenience (“stress-free gifts,” “quick online ordering,” “book now before the rush”)
Emotional touchpoints — remind customers why buying local matters.
For example:
“When you shop local this holiday, you’re not just buying a gift — you’re investing in your community.”
That kind of storytelling doesn’t just sell — it sticks.
5. Set Up Conversion Triggers (and Track Them)
All the traffic in the world won’t matter if you’re not turning visitors into buyers.
Before the holiday season ramps up:
Add clear CTAs on every key page (“Book Your Holiday Appointment,” “Shop Now,” “Reserve a Table”).
Test your forms, checkout pages, and thank-you pages for functionality.
Set up Google Analytics goals or GA4 event tracking for conversions (form submissions, calls, or purchases).
Even a small tweak in CTA placement can lift conversions by double digits during the holidays.
The Bottom Line
Black Friday isn’t just a weekend — it’s the start of a 6-week opportunity window for visibility, connection, and growth.
Take time this week to:
Tune up your website speed and UX.
Update your Google Business Profile.
Plan intentional social posts.
Refine your brand messaging.
Test your conversion pathways.
When your digital foundation is ready, the holiday traffic doesn’t just come — it converts.
From Digital Bliss Marketing Solutions
At Digital Bliss Marketing Solutions, we help local and small businesses turn “fart-in-the-wind” visibility into “billboards in a tornado.” If you’re ready to stop getting buried in search results and start showing up where your customers are looking, now’s the time to act.
Take control of your SEO today:
Enroll in our DIY SEO Blueprint Course (perfect for business owners who want to handle their own SEO with confidence).
Or book a 1:1 SEO Consultation to build your custom holiday visibility strategy.
