Client Introduction
Kittleson Construction is a commercial and residential construction and renovation company based in Alaska, owned and operated by Jesse and Nicole Kittleson. With years of experience in the Alaska construction market, they handle everything from residential home builds and remodels to commercial site development and dirt work. They are not a startup. They have a proven track record, a skilled team, and a clear service offering.
What they did not have when they engaged Digital Bliss Marketing Solutions in November 2025 was a digital presence built to capture leads from search. Their brand new website, built by Eternity Now Web Design, had just launched with strong messaging and clean design. But with zero organic keyword rankings, no active Google Business Profile strategy, and no content infrastructure in place, the site was invisible to anyone who did not already know the Kittleson Construction name.
The Problem
When Kittleson Construction came to DBMS, the situation was clearly defined. The website was technically sound with a solid on-page SEO score of 79 out of 100. But organic traffic was zero. The site was ranking for only two keywords. Three backlinks were in place. In November 2025, the site drew 51 total visits with only 11 from organic search and just two contact form submissions for the entire month.
The challenge was not the website itself. The challenge was that no one could find it. Without keyword-targeted content, a local SEO strategy, or an active Google Business Profile, Kittleson Construction was invisible to anyone searching for Alaska construction services who did not already know the company by name. In a competitive, high-ticket service industry, that invisibility has a direct cost in missed leads and lost projects.
- Zero lead capture from organic search in a market where construction services are actively searched
- Missed opportunities to compete for high-value project inquiries from commercial and residential clients
- Brand awareness confined to the existing network only
- A strong website producing no measurable return on the investment made to build it
Primary DBMS Method pillars affected: Visibility, Trust, Conversion, Measurement.
What DBMS Did
DBMS approached the Kittleson Construction engagement with a focused scope: build the organic search foundation the business needed to grow, implement local SEO infrastructure to extend visibility into map results, and establish a content system that would support rankings over time.
Keyword Research and Competitive Analysis
Before any optimization began, DBMS conducted keyword research specific to the Alaska construction market. The keyword strategy was built around two layers: branded terms that would reinforce the Kittleson name in search, and non-branded service and location terms that would capture new audiences who had no prior awareness of the company. The March 2026 data already shows both layers beginning to produce results.
On-Page SEO and Service Page Optimization
With the keyword strategy established, DBMS worked through the existing service pages to align them with the targeted keyword set. Title tags, meta descriptions, header structures, and page content were reviewed and refined to improve relevance for priority terms. The Residential Construction, Dirt Work, and Commercial Construction pages are now the highest commercially valuable pages on the site and are driving consistent, purposeful traffic.
Google Business Profile Optimization and Management
DBMS rebuilt the Google Business Profile with local SEO best practices as the foundation. Services were expanded and categorized correctly, photos were added, the business description was rewritten with keyword-aligned copy, and the profile was structured to perform in Alaska's local pack and map results. DBMS began posting to the profile once per week, maintaining the consistent activity signal that Google's local algorithm rewards.
Knowledge Center Build and Monthly Content
In collaboration with Eternity Now Web Design, a blog section was built into the Kittleson Construction website and branded as the Knowledge Center. This naming decision was intentional: in the construction industry, a resource hub that demonstrates technical knowledge and project experience builds credibility with potential clients more effectively than a standard blog format. DBMS publishes one SEO-driven article per month targeting specific Alaska construction search terms.
Monthly Reporting and Strategy Review
DBMS produces a full monthly performance report covering keyword rankings, organic traffic, engagement metrics, form submissions, and lead generation data. Each report connects current performance to the strategy being executed and outlines specific priority actions for the following month. Every hour invested in SEO, content, and Google Business Profile management is tracked against real outcomes.
Results as of March 2026
In November 2025, kittlesonak.com had zero organic traffic, two keywords ranking, and 51 total visits in a full month. Four months into the DBMS engagement, the picture is materially different.
| Metric | November 2025 Baseline | March 2026 Current | Status |
|---|---|---|---|
| Total Website Visits | 51 visits | ~148 visits | ~190% increase |
| Organic Monthly Traffic | 0 visits | 35 Google organic visits | Established from zero |
| Google Search Impressions | Not measurable | 599 impressions (+17% MoM) | Active growth |
| Avg. Google Ranking Position | Not ranking | 10.0 (approaching Page 1) | Strong progress |
| Total Pageviews (GA4) | 76 pageviews | 312 page_view events | ~4x increase |
| Contact Form Submissions | 2 submissions | 11 submissions (+38% MoM) | 450% increase |
| Bounce Rate | Not measurable | 56.45% (improving -7% MoM) | Improving trend |
| Google Business Profile | Not optimized | Optimized + weekly posts | Active |
| Knowledge Center (Blog) | Not in place | Live + monthly posts | Active |
Non-branded keywords are the next growth lever. Branded clicks confirm that Kittleson Construction has strong brand recognition within its existing network. The real SEO opportunity in the next phase is converting the growing impression volume on non-branded terms like "Alaska general contractor," "dirt work Anchorage," and "residential construction Alaska" into regular click sources. These are gaining traction in April's strategy and represent the primary driver of new-audience traffic.
Form Submissions: The Lead Generation Signal
In November 2025, Kittleson Construction recorded two contact form submissions for the entire month. In March 2026, that number reached 11 submissions, a 38% increase month over month and a 450% increase from baseline. Google Analytics recorded 17 form_start events in March against 11 completions, a 35% abandonment rate that represents the primary conversion optimization opportunity currently being addressed.
Client testimonial pending. This section will be updated once approval is received.