Affordable Pest Control Website Build & Local SEO Strategy
Project Type: Custom Website Build + Foundational SEO + Local Lead Generation Setup
Location: Midland, Texas
Industry: Residential & Commercial Pest Control
Affordable Pest Control is a locally owned pest control company serving Midland and the greater West Texas area.
They handle everything from everyday household pests to more serious infestations and needed a website that reflected their professionalism, reliability, and long-standing local reputation as an efficient pest control company and not “baseboard jockeys”.
The Problem
Before working with Digital Bliss Marketing Solutions, Affordable Pest Control:
● Had an outdated website and online presence that didn’t clearly explain services or areas served or position them as the go to professionals in their field.
● Lacked a clear path for visitors to call, request service, or get a quote
● Wasn’t fully leveraging local SEO to show up in search results for “Midland pest control”and related queries
● Had limited tracking in place, making it difficult to see which marketing efforts were actually driving calls and leads
They knew they needed a modern, user-friendly website and SEO foundation that would consistently bring in local leads—not just act as an online brochure.
Affordable Pest Control’s Former Outdated Website:
Keep reading to see their updated site!
Goals
Together, we set clear, measurable goals for the new site:
● Create a clean, mobile-friendly website that’s easy to navigate
● Clearly highlight core services and value proposition (general pest control, termites, rodents, roaches, etc.)
● Make it effortless for visitors to call, request service, or submit a contact form
● Improve local visibility in Google search and map results
● Set up analytics and event tracking to better understand user behavior and lead sources
Our Approach
1. Website Strategy & Structure
We started with a full review of Affordable Pest Control’s existing online presence and mapped out a new, intuitive site structure focused on user experience and conversions.
Key decisions included:
● Organizing services into clear categories so visitors can quickly find what they need
● Featuring strong calls-to-action on every page (click-to-call, request service, contact form)
● Highlighting service areas across West Texas to support local SEO
● Using clear, straightforward language that reflects how homeowners actually talk about pest problems while presenting APC and the go to solution
2. Custom Website Build (Squarespace)
Digital Bliss designed and built a on-brand modern, responsive website that:
● Loads cleanly on desktop, tablet, and mobile
● Uses simple navigation and service-forward layouts
● Incorporates branded colors, imagery, and trust-building elements like years in business and professionalism
● Keeps the homepage focused on what customers care about most: “Can you help me with my bug problem—and how do I book you?”
● Custom code injections for improved UX
3. SEO & On-Page Optimization
From day one, the website was built with SEO in mind:
● Keyword research focused on local phrases such as “pest control Midland,” “exterminator near me,” and specific pest issues as well as their brand keywords (when we started they were not even showing up for their own name “Affordable Pest Control”)
● SEO-friendly page titles, meta descriptions, and header tags across all core pages
● Location-based copy and service area mentions to support local rankings
● Optimized image alt text and internal linking to reinforce priority services
4. Local Lead Generation & Tracking
To make sure Affordable Pest Control could clearly see the value of their new site, we:
● Integrated Google Analytics 4 (GA4) to track traffic and engagement
● Set up event tracking for important actions like calls, contact form submissions, and quote requests
● Aligned website CTAs with their Google Business Profile and other local listings for consistent messaging
Their Website After:
From Affordable Pest Control:
“We at Affordable Pest Control couldn’t be happier with the outstanding service we’ve received from Digital Bliss. Their hard work and dedication have completely transformed our online presence, and the results speak for themselves. A special note of praise must go to the owner, Isabelle, who has been incredibly helpful throughout this entire process. Her expertise has been invaluable.
Isabelle’s deep knowledge of SEO (Search Engine Optimization) has been crucial in developing effective strategies that are already boosting our search rankings and visibility.
She has expertly guided us on improving our overall social online presence, providing the necessary knowledge and tools for long-term success.
Digital Bliss demonstrated unwavering professionalism and expertise in every area:
The new site is visually stunning, incredibly user-friendly, and perfectly captures the essence of our business. It’s a huge step up!
Their insightful marketing strategies have already started to drive more qualified leads our way.
Communication has been prompt, clear, and efficient. They kept us informed every step of the way, making the entire process stress-free.
Our social media engagement has significantly improved thanks to their creative and consistent approach.
The team at Digital Bliss went above and beyond our expectations. Their commitment to our success is evident in the quality of their work.
We highly recommend Digital Bliss’s services to any business looking to elevate their digital game. If you want a dedicated partner who delivers exceptional results and has the deep strategic knowledge of someone like Isabelle, look no further!”
Results & Impact*
Since launching Affordable Pest Control’s new website and SEO foundation, their online visibility and local reach have significantly increased. Even in a competitive West Texas market, they quickly gained traction and are now outperforming many long-standing competitors.
Here are the measurable wins so far:
Top Rankings Secured
Affordable Pest Control now ranks #1 in Google search results for several high-value, location-based keywords, including:
● “affordable pest control midland tx”
● “pest control midland”
● “pest control services midland”
● “residential pest control midland tx”
These rankings place them directly in front of homeowners and businesses actively searching for help right now.
Organic Visibility Growth
● Averaging 600+ impressions per month
● Consistently receiving clicks and calls from organic search
● Stable upward movement in keyword positioning and overall discoverability
Google Business Profile Improvements
● 17% increase in total GBP impressions
● Higher visibility in map results
● More service-related actions (clicks, calls, website visits)
Impact on the Business
Affordable Pest Control now has:
● A reliable, data-backed flow of organic leads
● Clear insights into where their traffic comes from
● Strong positioning for long-term growth in the Midland market
Services Provided
Website & UX
● Full website strategy and sitemap
● Custom Squarespace website build
● Conversion-focused layout and content flow
● Mobile-responsive design
SEO & Local Visibility
● Keyword research for core pest control services + location terms
● On-page SEO across key pages
● Meta titles & descriptions, headers, and alt text optimization
● Local service area copy to support rankings in Midland and surrounding areas
Analytics & Tracking
● Google Analytics 4 (GA4) setup
● Event tracking for calls and contact form submissions
● Baseline reporting for ongoing performance monitoring
How This Project Reflects Digital Bliss
This project is a great example of how Digital Bliss Marketing Solutions partners with local service-based businesses to:
● Turn outdated or underperforming websites into true lead-generation tools
● Build a strong SEO foundation from day one
● Use data and tracking to guide smarter marketing decisions
