SC Bookkeeping — Website Build & SEO Foundation
SC Bookkeeping is an Alaska-based financial services provider offering business bookkeeping, payroll management, fingerprinting services, and notary services.
With a growing client base and more demand for streamlined digital operations, they needed a professional website that could build trust, simplify onboarding, and reflect the quality of their services.
They partnered with Digital Bliss Marketing Solutions to build a modern, SEO-friendly website and a logo that clearly communicates their services, improves conversion flow, and positions them as a reliable resource for Alaskan and even nation wide businesses.
Before working with Digital Bliss, SC Bookkeeping struggled with:
1. No Established Website or Online Presence
They did not have a logo or active website — only word-of-mouth. This made it difficult for potential clients to:
● Understand their service offerings
● Submit inquiries
● Schedule appointments
● Trust the brand as a professional financial provider
2. Complex Service Categories Not Clearly Defined
Because the owner offers four distinct service types, clarity was needed to:
Separate each service
Explain the value
Improve conversions
Avoid confusing potential clients
3. No SEO or Digital Foundation in Place
Zero metadata
Zero keyword targeting
Zero technical setup
No schema for local search visibility
4. Appointment-Based Business Structure
Because SC Bookkeeping runs strictly by appointment, the website had to function as an information hub and client intake system without listing hours or traditional contact methods.
OUR SOLUTION
Digital Bliss Marketing Solutions designed a brand forward logo and developed a professional, clean, and conversion-focused website, paired with foundational SEO and technical setup.
1. Custom Website Build in Squarespace
A modern, trustworthy site design built to match financial-industry standards while remaining approachable and user-friendly.
Key Features:
● Clean, minimal layout for easy navigation
● Separate service pages for Bookkeeping, Payroll, Fingerprinting, and Notary work
● Strong CTA placement throughout
● Simple booking flow to accommodate appointment-only structure
● Brand colors and typography styled for professionalism and clarity
● Mobile-optimized experience
● Custom code injections for better user experience (i.e. on brand “scroll to top” button)
● Schema markup code injections for local SEO optimization
2. Full SEO Foundation Setup
To ensure SC Bookkeeping could begin gaining organic visibility, we implemented:
● Keyword-rich page titles + descriptions
● Organized URL structure
● Image alt-text optimization
● Local Business + Service schema injection
● Internal linking
● Technical SEO cleanup
● Google Analytics & Search Console integration
3. Local SEO Setup & Structure
Even without set business hours or a physical storefront, we created a strategy that aligned with Google’s guidelines for appointment-based service businesses.
This included:
● Service-area based keyword targeting
● Schema injection for appointment scheduling
● Focus on trust-building signals
● Clarifying service coverage within Alaska
4. Full Service Copywriting
We wrote all content for the website, emphasizing:
● Clear explanations of each service
● Transparent value and process
● Friendly, professional tone
● Easy-to-understand language for small business owners
The final result is a website that positions SC Bookkeeping as a trustworthy financial partner.
From SC Bookkeeping:
“Whatever it is, the way you tell your story online can make all the difference.”
RESULTS
(Live – Data Collection in Progress)
🔹 A Complete Professional Online Presence
SC Bookkeeping now has a logo representing their brand and messaging and a polished, trustworthy website ready to serve current and future clients.
🔹 Clear Navigation & Strong User Experience
Visitors can now easily:
● Understand what services are offered
● Navigate between each financial service
● Request appointments
● Get answers quickly and confidently
🔹 SEO Foundation Ready to Scale
The site is fully optimized for indexing, ranking, and growing visibility in Alaska.
🔹 A System That Supports Growth
With a centralized digital home, SC Bookkeeping can now confidently scale:
● Bookkeeping clients
● Payroll contracts
● Fingerprinting appointments
● Notary requests
🔹 Final SEO Metrics Coming Soon
Final metrics will be added once Search Console and Analytics collect sufficient 30–90 day performance data.
